Business & Marketing Course

This class targets to help students understand how to set up a new business and how to grow the business in the beauty industry. Licenses such as: cosmetologists, esthetician’s, nail techs, etc. can take this class to grow their business and marketing skills

$75

Course Includes

  • Online self paced modules

  • Setting up a company in Minnesota

  • Establishing your beauty business with the board of Cosmetology

  • Legalities: Step by step

  • Organize: Budgets & Profits

  • Which organization are you?

  • Branding & Marketing

Why Take

This Course

  • This course will give you confidence to start and run your own business in Minnesota
  • Ongoing mentorship support
  • Earn Continuing Education Credit for license renewal

Meet

Your Trainer

Lynn Schuster

Lynn utilizes gentle and healthier practices across services. Her conservative lash application approach delivers a gorgeous, naturally-full look. By using more natural, eco-friendly techniques and products, Lynn provides services that are better for both you AND the planet! 

Lynn’s impact reaches beyond individual services. She is a frequent member of board meetings as subject matter expert, advocating on behalf of licensees in the eyelash and brow cosmetology beauty industry. Lynn is a licensed educator, teaching courses both in person and virtually. She is an open book resource mentoring trainees and alumni.

Words

From Our Student

I wanted the best education when it came to my career in permanent cosmetics and I truly believe I couldn’t have chosen a better place. Kay and Holly are amazing instructors. Their hands-on teaching and attention to detail is unprecedented. Throughout the apprenticeship program, Kay pushes each of her students to see their highest potential in this business and does not stop until they see it themselves. I truly believe that this academy and amazing group of people have given me the BEST start I could have ever asked for

Melissa Johnson

I loved taking the microblading course here! Such professional, talented teachers, staff, and students. I can’t wait to go back, it’s such a positive environment! The women here are amazing and I learned so much from them - they really want you to succeed and help you in doing so!

Josh Harrsion

Frequently

Asked Questions

Course Details

This class targets to help students understand how to set up a new business and how to grow the business in the beauty industry. Licenses such as: cosmetologists, esthetician’s, nail techs, etc. can take this class to grow their business and marketing skills.
You will access the course online. Training is a combination of information, videos and quizzes.

Course Topic Covers

MODULE 0: Intro to our Academy

MODULE 1: About the Beauty Industry
- Current Industry Economic Trends
- Statistics on consumer purchases
- Fore-casting trends/ profitability
- Types of salon stylists
- Employee: W2: wage & commission Booth Renter: 1099, sole proprietor
- Salon & mirco salon ownership, Employees, Classifying workers

MODULE 2: Business Structure 101
- How to Start a business
- Maintaining and business growth
- Accounting (P&L) and Financing Legal structures

MODULE 3: Legal Structure with Board of - Cosmetology
- Licensing requirements
- Fees
- Physical space requirements

MODULE 4: Setting up your business

MODULE 5: Marketing 101
- Traditional vs. Digital Marketing
- Digital Marketing
- Social media growth

Quizzes

After Course Certification

Candidates will receive a certificate of completion after training course

Have Questions? Contact Us Now!