Business and Marketing 101!

MINNESOTA BROW LASH & MEDSPA ACADEMY

LOCATION: 5841 CEDAR LAKE RD, ST. LOUIS PARK MN 55416   

AVAILABLE: Online

INSTRUCTOR: LYNN SCHUSTER 

COURSE: 4 Hour Business & Marketing in Beauty Industry Class 

OBJECTIVE: This class targets to help students understand how to set up a new business and how to grow the business in the beauty industry. Licenses such as: cosmetologists, esthetician’s, nail techs, etc. can take this class to grow their business and marketing skills. 

You will access the course online. Training is a combination of information, videos and quizzes.

1. Overview
2. How to set up a company- MN Secretary of State
3. How to set up Fed EIN tax #
4. How to set up State tax ID
5. Building a Budget
6.  What is a Profit & Loss Statement
7. Branding Your Business: Website, Logo, Social Media

8. Marketing Your Business

-Social Media- FB, Instagram, Twitter, Snapchat, etc

9. Marketing Analytics- ‘Am I getting my return on my spend’?

Lesson Plan: Lecture

MODULE 0: Intro to our Academy 

MODULE 1: About the Beauty Industry

Current Industry Economic Trends

Statistics on consumer purchases

Fore-casting trends/ profitability

Types of salon stylists

Employee: W2: wage & commission Booth Renter: 1099, sole proprietor 

Salon & mirco salon ownership, Employees, Classifying workers

MODULE 2: Business Structure 101

How to Start a business

Maintaining and business growth

Accounting (P&L) and Financing Legal structures

MODULE 3: Legal Structure with Board of Cosmetology

Licensing requirements

Fees

Physical space requirements

MODULE 4: Setting up your business

MODULE 5: Marketing 101 

Traditional vs. Digital Marketing

Digital Marketing

Social media growth

Quizzes 

Course Date Details
(Location: St Louis Park)

 ONLINE

Online: $75